"Humans are by nature careful about the messages they receive. When evaluating information, we first compare what we’re told (or have read) with our existing beliefs: if it fits, we tend to accept the information. Fake news takes advantage of this by reinforcing our prejudices: drinkers believe that alcohol is a cure, and racists blame Chinese scientists. By contrast, any message that clashes with our personal experience, in particular if it calls for some costly action, is initially rejected. Early warnings were thus, for many, difficult to hear: confinement seemed drastic in reaction to a threat that hadn’t affected us or anyone we knew yet."
Fake news in the time of coronavirus: how big is the threat?
Hugh Mercier - The Guardian
March 30, 2020